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1

Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work

promotion¹⁰¹⁶

promotions⁵³⁵

sales promotion⁴⁸²

marketing⁴⁴⁶

promotional³⁶⁰

advertising¹⁶²

consumers¹⁵⁰

objectives¹⁴⁰

consumer¹²⁶

premium¹¹⁸

sales promotions⁸⁹

redemption⁶⁷

behaviour⁶⁰

isp⁶⁰

retail⁵⁸

brands⁵⁵

packs⁵⁵

prizes⁵⁰

discounts⁴⁹

Year: 2010

Language: english

File: PDF, 1.22 MB

2

Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work

Julian Cummins, Roddy Mullin

promotion⁹¹⁹

promotions⁵¹⁵

sales promotion⁴³²

marketing⁴⁰⁵

promotional³⁴¹

objectives¹⁴⁰

advertising¹⁴⁰

consumer¹²⁸

consumers¹¹⁷

premium¹¹⁶

redemption⁷⁴

sales promotions⁶⁸

promotion techniques⁵⁹

sales promotion techniques⁵⁹

packs⁵⁵

accountability⁵²

behaviour⁴⁸

discounts⁴⁸

suppliers⁴⁷

Year: 2003

Language: english

File: PDF, 8.35 MB

3

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

South-Western College Pub

Terence A. Shimp

advertising⁴⁰⁴⁹

marketing¹⁴¹⁰

consumers¹²³⁰

brands⁷⁸²

consumer⁷⁶⁵

marcom⁶³⁹

promotion⁴⁷³

promotions⁴⁴⁵

ads³⁴⁰

marketing communications³²¹

advertisers³¹⁷

objectives²⁷⁶

effectiveness²⁷⁴

advertisements²⁷²

retailers²⁷⁰

equity²⁶⁹

positioning²³⁹

targeting²³³

commercials²¹⁵

competitive²⁰⁸

advertisement²⁰²

manufacturers¹⁹⁹

journal of advertising¹⁹⁸

imc¹⁸⁸

Year: 2006

Language: english

File: PDF, 15.60 MB

4

Advertising, Promotion, and other aspects of Integrated Marketing Communications

Cengage Learning

Terence A. Shimp

advertising⁴²⁶¹

consumers¹³⁴³

marketing¹³¹⁷

brands⁹⁶²

consumer⁷⁶²

marcom⁶⁸⁸

promotion⁴⁹⁵

promotions⁴³⁹

ads³⁸⁴

advertisers³¹¹

advertisements³⁰¹

effectiveness²⁹⁶

equity²⁷⁰

retailers²⁶⁹

objectives²⁶⁶

marketing communications²⁶⁰

coupons²⁵¹

targeting²⁵⁰

positioning²³⁶

commercials²¹⁶

advertisement²¹²

journal of advertising²¹¹

imc²⁰⁵

competitive²⁰²

advertising research¹⁸⁰

Year: 2008

Language: english

File: PDF, 19.12 MB

5

Advertising Promotion and Other Aspects of Integrated Marketing Communications

South-Western College Pub

Terence A. Shimp, J. Craig Andrews

advertising⁴²⁶⁰

marketing¹⁷⁴⁴

cengage learning¹⁵⁷⁶

consumers¹³³⁰

consumer⁹³⁰

brands⁸⁴⁵

duplicated⁷⁵⁶

rights restrictions⁷⁵⁵

reserves the right⁷⁵⁴

editorial review⁷⁵⁴

subsequent rights restrictions⁷⁵⁴

rights restrictions require⁷⁵⁴

review has deemed⁷⁵⁴

restrictions require⁷⁵⁴

materially affect⁷⁵⁴

copied⁷⁵³

learning reserves⁷⁵³

cengage learning reserves⁷⁵³

echapter⁷⁵³

copyright 2012 cengage⁷⁵³

promotion⁵⁶⁵

marcom⁵¹⁰

ads⁴⁵⁴

promotions⁴¹⁵

imc³⁶⁴

Year: 2013

Language: english

File: PDF, 44.99 MB

6

Advertising and Promotion: An Integrated Marketing Communications Perspective

McGraw-Hill Education

George E Belch, Michael A Belch

advertising⁵⁸⁰⁷

marketing²⁶⁰³

consumers¹⁶⁷²

ads¹⁵⁴²

marketers¹¹⁵⁶

consumer¹⁰⁶⁷

promotion¹⁰³⁰

promotional⁹⁰²

advertisers⁸⁵⁷

exhibit⁸⁰⁸

agencies⁷⁹⁴

objectives⁵⁷³

brands⁵⁶⁵

imc⁵⁵⁹

effectiveness⁴⁶⁰

sales promotion⁴⁵³

commercials⁴⁰⁸

marketing communications³⁶²

markets³⁵⁸

promotions³⁵⁸

advertising age³⁴⁸

advertising and promotion³¹²

integrated marketing³⁰⁴

ftc²⁷³

cable²⁶²

Year: 2017

Language: english

File: PDF, 428.65 MB

7

Sales promotion decision making : concepts, principles, and practice

Business Expert Press

Minahan, Stella., Ogden-Barnes, Steve

marketing³⁷⁰

promotion³⁶⁷

promotions³⁴¹

promotional²⁹⁵

sales promotion²³⁸

sales promotions¹⁹⁴

promotion decision¹⁰⁸

sales promotion decision¹⁰³

promotion decision making⁹⁵

retail⁷⁸

advertising⁷⁷

discounting⁵⁹

campaigns⁵⁶

effectiveness⁵⁵

influences⁵⁵

objectives⁵¹

nonmonetary⁵¹

retailers⁴⁸

suppliers⁴⁵

Year: 2015

Language: english

File: PDF, 1.98 MB

8

Principles of marketing : with eBook and how to write

Financal Times Prentice Hall

Pettitt, Stephen, Brassington, Frances

marketing⁴⁷⁸¹

qxd¹²⁹⁶

organisation¹²¹⁵

advertising¹¹⁴⁴

consumer¹⁰⁹¹

markets⁹⁷⁹

consumers⁶⁷²

promotion⁶⁵²

organisations⁶⁵²

brands⁵⁵⁶

competitive⁵²⁷

ing⁵²³

pricing⁴⁹⁸

prices⁴⁹⁵

retailers⁴⁸⁶

objectives⁴⁷²

retail⁴⁰⁹

b2b³⁹⁸

suppliers³⁸⁶

strategic³⁸⁴

buyer³⁷⁸

manufacturer³⁵⁹

marketing week³⁴²

purchasing³⁴⁰

manufacturers³³⁶

promotions²⁶⁶

Year: 2010

Language: english

File: PDF, 43.22 MB

9

Handbook of Pricing Research in Marketing

Edward Elgar Pub

pricing²⁸⁸⁶

prices¹⁴⁶³

marketing¹²⁸⁹

consumers¹⁰¹²

consumer⁹³⁵

firms⁷³⁵

optimal⁵²⁷

brands⁴⁶⁸

retailer⁴⁵⁶

retail³³⁴

competitive³²⁷

retailers³¹⁴

research in marketing²⁹⁷

pricing research²⁹¹

marginal²⁸³

manufacturers²⁷⁴

equilibrium²⁶⁸

economics²⁶⁷

manufacturer²⁶⁶

marketing science²⁶⁵

bundling²⁶⁵

handbook of pricing²⁵⁹

empirical²⁵⁶

promotions²⁵⁶

consumption²²⁹

Year: 2009

Language: english

File: PDF, 2.94 MB

10

Marketing Communications: Interactivity, Communities and Content, 5th Edition

marketing⁴⁰⁵⁵

marketing communications¹⁹⁰²

advertising¹⁷⁹⁵

organisations¹⁰⁵²

qxd¹⁰⁰¹

organisation⁸⁹⁶

brands⁷³⁵

audiences⁴⁹⁰

objectives⁴⁸⁰

consumers⁴⁶⁵

behaviour⁴⁴⁶

consumer⁴³⁴

promotion³⁶²

sponsorship³⁶²

strategic³³³

agencies³²⁵

stakeholders³¹²

direct marketing³⁰⁶

promotional²⁹⁸

markets²⁸⁵

imc²⁸²

attitudes²⁵⁵

promotions²⁵⁴

sales promotion²⁴⁹

organisational²⁴⁸

Year: 2010

Language: english

File: PDF, 18.84 MB

11

Marketing Communications: Offline and Online Integration, Engagement and Analytics

Smith Paul, Zook Ze.

marketing¹³⁵⁹

advertising⁷³⁹

brands⁴⁴⁵

marketers³⁴⁸

ads³¹²

sponsorship²⁶⁸

objectives²⁵⁹

promotions²⁴⁶

markets²²⁶

agencies²²⁵

crm¹⁹⁶

behaviour¹⁹²

promotion¹⁷⁵

consumer¹⁶⁸

marketing communications¹⁶⁵

packaging¹⁵³

facebook¹³⁴

exhibition¹³⁰

database¹²⁷

consumers¹²⁶

campaigns¹²⁶

competitive¹¹⁷

buyers¹¹⁵

advertisements¹¹⁵

Language: english

File: PDF, 12.05 MB

12

Retailing in the 21st Century: Current and Future Trends

Springer-Verlag Berlin Heidelberg

Manfred Krafft, Murali K. Mantrala (auth.), Manfred Krafft, Murali K. Mantrala (eds.)

retailers⁹⁸⁸

retail⁹⁸⁷

marketing⁷⁴⁸

retailing⁶⁸¹

consumers⁵⁷⁹

consumer⁵³⁹

pricing⁴⁰⁶

metro³⁸⁸

retailer³⁵⁵

assortment²⁷⁵

formats²⁶³

prices²⁴³

promotions²²¹

trends²²¹

metro group²¹¹

merchandise¹⁹⁰

promotion¹⁸⁹

technologies¹⁸⁸

brands¹⁸³

markets¹⁷⁷

format¹⁷¹

oos¹⁷⁰

phd¹⁵⁶

metro cash¹⁴⁸

checkout¹⁴³

Year: 2010

Language: english

File: PDF, 3.76 MB

13

Marketing Communications: Integrating Offline and Online with Social Media

Kogan Page Publishers

Paul R. Smith, Ze Zook

marketing¹¹⁴¹

advertising⁶²⁹

brands³⁹⁰

marketers²³⁵

marketing communications²²³

sponsorship²¹⁸

promotions²¹¹

objectives²⁰³

ads¹⁸⁶

promotion¹⁷⁹

agencies¹⁷⁹

crm¹⁵⁴

offline¹⁵¹

behaviour¹⁴⁷

packaging¹⁴³

exhibition¹²²

consumer¹¹⁸

advertisements¹¹⁵

disadvantages¹¹⁴

websites¹¹⁴

buyer¹¹³

buyers¹¹⁰

sales promotions¹¹⁰

Year: 2011

Language: english

File: PDF, 7.80 MB

14

Marketing Communications Management: Concepts and Theories, Cases and Practices

marketing¹⁵⁵²

advertising⁸⁸⁸

marketing communications⁵³²

qxd⁴³²

consumer³⁹³

sponsorship³⁴⁵

brands²³⁷

direct marketing²⁰⁷

marketing communications management²⁰⁶

promotions¹⁹⁴

objectives¹⁹⁰

promotion¹⁷⁷

behaviour¹⁷¹

consumers¹⁶⁵

sales promotions¹²⁸

whisky¹⁰⁴

marketers⁹⁷

sales promotion⁹⁷

strategic⁹⁵

effectiveness⁸²

audi⁸⁰

programme⁷⁶

Year: 2004

Language: english

File: PDF, 3.12 MB

15

Handbook of Marketing Decision Models

Berend Wierenga (auth.), Berend Wierenga (eds.)

marketing²⁷¹¹

advertising⁵⁴⁷

consumer³⁵⁵

marketing science³²⁹

competitive³²⁶

promotion³¹⁶

journal of marketing³⁰⁵

modeling³⁰¹

marketing research²⁴⁸

conjoint²⁴⁸

managers²¹⁷

consumers²⁰⁴

brands²⁰⁴

estimation²⁰⁰

optimal¹⁹⁷

promotions¹⁹³

marketing decision¹⁸⁹

allocation¹⁸⁴

clv¹⁷⁶

mmss¹⁶³

empirical¹⁶²

acquisition¹⁵⁷

firms¹⁵⁶

marketing models¹⁴⁴

retailer¹³⁹

Year: 2008

Language: english

File: PDF, 8.53 MB

16

Advertising and Sales Promotion

South-Western Educational Pub

advertising²³⁶⁵

cengage learning⁹⁶⁵

consumers⁷⁹⁹

marketing⁶⁸⁰

consumer⁵³⁴

rights restrictions⁴⁸³

reserves the right⁴⁸²

editorial review⁴⁸²

subsequent rights restrictions⁴⁸²

rights restrictions require⁴⁸²

review has deemed⁴⁸²

restrictions require⁴⁸²

materially affect⁴⁸²

copied⁴⁸¹

learning reserves⁴⁸¹

cengage learning reserves⁴⁸¹

echapter⁴⁸¹

copyright 2012 cengage⁴⁸¹

duplicated⁴⁸¹

businesses⁴³⁷

promotion³³⁰

advertisements²⁶⁸

promotional²²³

advertisement²¹³

ads²⁰²

promotions¹⁸⁴

Year: 2012

Language: english

File: PDF, 37.86 MB

17

Marketing Communications: discovery, creation and conversations

Chris Fill, Sarah Turnbull

marketing²⁷⁷⁹

advertising¹⁶⁸⁷

marketing communications¹⁴⁴⁹

indd⁶⁹⁰

brands⁵⁸⁰

organisations⁵²⁴

consumers⁴⁴⁴

audiences⁴⁰³

consumer³⁹⁶

sponsorship³⁹⁶

organisation³⁹²

objectives³⁵³

retrieved³⁴⁵

agencies³³⁸

ads³⁰⁷

behaviour²⁹³

interactive²⁷⁶

imc²⁵⁹

promotion²³⁹

marketing communications mix²¹⁶

attitudes¹⁹⁰

positioning¹⁹⁰

promotions¹⁷⁹

direct marketing¹⁷⁴

effectiveness¹⁷¹

Year: 2016

Language: english

File: PDF, 22.70 MB

18

Marketing Communications: Brands, Experiences And Participation

marketing³²²²

advertising¹⁸⁹⁹

marketing communications¹²⁵⁹

indd⁷⁸⁹

organisations⁷¹⁵

organisation⁶⁸³

brands⁶⁷⁷

audiences⁴¹⁹

objectives⁴⁰⁶

consumer³⁹⁵

consumers³⁹²

sponsorship³⁷⁸

branding³⁰²

marketing communication³⁰¹

promotion²⁹⁹

ads²⁹⁴

behaviour²⁹²

stakeholders²⁶⁹

agencies²⁶³

strategic²⁵⁵

imc²⁴⁹

attitudes²⁴¹

direct marketing²²⁶

retrieved²²⁵

markets²¹⁷

promotions¹⁷⁸

Year: 2013

Language: english

File: PDF, 48.88 MB

19

The Clash of Ideas in World Politics: Transnational Networks, States, and Regime Change, 1510-2010 (Princeton Studies in International History and Politics)

John M. Owen IV

regime⁹⁹⁵

ideological³⁷²

transnational³⁷⁰

promotion³⁶⁷

rulers²⁷⁴

regime promotion²⁷³

forcible regime²⁶⁹

elites²³⁴

forcible regime promotion²⁰³

regimes²⁰⁰

governments¹⁹⁷

soviet¹⁹⁰

catholic¹⁸⁵

liberal¹⁸⁴

promotions¹⁷⁶

ideology¹⁶²

democracy¹⁶⁰

muslim¹⁵⁷

communist¹⁵⁵

networks¹⁴⁸

monarchy¹⁴⁸

constitutional¹⁴³

polarization¹⁴¹

transnational ideological¹³¹

russia¹¹⁴

Year: 2010

Language: english

File: PDF, 1.21 MB

20

Consumer Behavior & Marketing Strategy, Ninth Edition

McGraw-Hill/Irwin

J. Paul Peter, Jerry Olson

consumers²⁴⁸⁵

consumer²²⁴⁵

marketing¹⁶⁷⁹

indd⁵⁵⁶

marketers⁵³¹

behaviors⁵⁰¹

consumer research⁴⁹⁰

meanings⁴⁷⁷

marketing strategy⁴⁴²

advertising⁴⁰⁹

cognitive³⁹⁰

consumer behavior³⁷⁹

promotion³⁴⁹

brands³⁴³

cognition³⁰⁰

exhibit²⁷⁹

marketing strategies²⁷⁶

beliefs²⁷⁴

ads²⁵¹

affective²⁵⁰

attitudes²⁴⁹

attributes²¹³

journal of consumer²¹⁰

affect and cognition¹⁸⁹

consumption¹⁷⁴

promotions¹⁶⁹

Year: 2009

Language: english

File: PDF, 7.82 MB

21

Food Advertising: Nature, Impact and Regulation

Palgrave Macmillan

Barrie Gunter (auth.)

advertising¹⁴¹⁹

food advertising⁶⁸⁰

marketing⁵²⁴

foods⁵⁰⁴

advertisements⁴²⁵

consumers²⁸⁴

brands²⁶⁸

obesity²⁰⁸

consumption¹⁸⁵

preferences¹⁸³

food advertisements¹⁸⁰

gunter¹⁷⁰

promotions¹⁶⁶

nutritional¹⁶⁰

nutrition¹⁵⁹

viewing¹⁵⁵

promotion¹⁴⁰

advertised¹³⁷

food marketing¹³⁴

programmes¹²²

food preferences¹¹⁶

unhealthy¹⁰⁷

behaviour¹⁰⁴

influences¹⁰⁴

Year: 2016

Language: english

File: PDF, 2.48 MB

22

Marketing, 9th Canadian Edition, Test Bank

Frederick Crane, Roger A. Kerin, Steven W. Hartley, William Rudelius

marketing⁵⁴²³

crane⁴³¹²

accessibility³⁵⁰⁶

keyboard navigation³⁵⁰¹

navigation blooms³⁴⁸²

keyboard navigation blooms³⁴⁸²

consumer¹⁸⁸⁵

apply crane¹⁸⁴⁸

understand crane¹⁴³⁶

consumers¹³⁰⁴

pricing¹²⁸²

advertising¹²⁵⁰

remember crane⁹³⁸

organizational⁶⁸⁶

markets⁵⁸⁶

behaviour⁵⁶⁷

competitive⁵⁵⁸

retail⁵⁴¹

promotion⁵³⁵

prices⁵³²

buyers⁴⁸⁴

feedback⁴⁶⁴

canadian⁴⁶³

facebook⁴³⁹

manufacturer⁴²¹

promotions¹⁵⁸

Language: english

File: ZIP, 27.91 MB

23

Principles of Marketing: European Edition

Financial Times/ Prentice Hall

marketing⁴⁰⁰⁹

advertising¹⁰⁶⁷

consumer¹⁰⁴⁴

consumers¹⁰³⁷

markets⁷⁶⁵

pricing⁶⁴²

competitors⁶³²

promotion⁶¹³

buyers⁵⁵⁷

firms⁵¹⁹

prices⁵¹⁶

brands⁴⁷⁹

buyer⁴²⁶

competitive⁴¹⁹

marketers⁴¹³

behaviour⁴⁰¹

objectives³³³

strategic³²⁰

managers³²⁰

retailers³⁰⁴

segments³⁰¹

segmentation²⁹³

salespeople²⁹¹

positioning²⁷⁴

manufacturers²⁶⁴

promotions¹⁵⁶

Year: 1998

Language: english

File: PDF, 41.49 MB

24

Principles of Marketing: European Edition

Financial Times/ Prentice Hall

Philip Kotler, Gary Armstrong, John Saunders, Veronica Wong

marketing⁴⁰⁰⁹

advertising¹⁰⁶⁷

consumer¹⁰⁴⁴

consumers¹⁰³⁷

markets⁷⁶⁵

pricing⁶⁴²

competitors⁶³²

promotion⁶¹³

buyers⁵⁵⁷

firms⁵¹⁹

prices⁵¹⁶

brands⁴⁷⁹

buyer⁴²⁶

competitive⁴¹⁹

marketers⁴¹³

behaviour⁴⁰¹

objectives³³³

strategic³²⁰

managers³²⁰

retailers³⁰⁴

segments³⁰¹

segmentation²⁹³

salespeople²⁹¹

positioning²⁷⁴

manufacturers²⁶⁴

promotions¹⁵⁶

Year: 1998

Language: english

File: PDF, 41.41 MB

25

Contemporary Marketing

Cengage Learning

Louis E. Boone, David L. Kurtz

marketing³⁵⁷⁶

cengage learning¹⁶³²

marketers¹¹¹⁶

consumers⁹⁹⁸

advertising⁹⁸⁰

consumer⁸⁸⁶

reserves the right⁸⁰⁵

duplicated⁸⁰⁵

copied⁸⁰⁴

rights restrictions⁸⁰⁴

editorial review⁸⁰⁴

subsequent rights restrictions⁸⁰⁴

rights restrictions require⁸⁰⁴

review has deemed⁸⁰⁴

restrictions require⁸⁰⁴

learning reserves⁸⁰⁴

materially affect⁸⁰⁴

cengage learning reserves⁸⁰⁴

echapter⁸⁰⁴

copyright 2010 cengage⁸⁰⁴

pricing⁷⁹⁶

firms⁵⁸⁰

prices⁵⁴¹

markets⁵²³

retailers⁴⁷³

promotions¹⁵²

Year: 2011

Language: english

File: PDF, 35.81 MB

26

Essentials of Marketing

Pearson Education

Frances Brassington, Stephen, Dr. Pettitt

marketing²⁵³³

advertising⁶⁷⁰

organisation⁵⁹³

consumer⁵⁸⁴

consumers⁴⁵⁰

markets³⁵⁸

promotion³⁵¹

organisations³¹⁵

essentials of marketing³⁰¹

brands²⁹⁷

objectives²⁸⁴

retailers²⁴⁵

pricing²³⁴

competitive²³²

buyer²¹⁸

retail¹⁹⁵

accessed via¹⁹⁰

behaviour¹⁸⁶

retailer¹⁸³

prices¹⁸⁰

b2b¹⁸⁰

segmentation¹⁷³

manufacturer¹⁷¹

competitors¹⁵²

purchasing¹⁵²

promotions¹⁴⁶

Year: 2012

Language: english

File: PDF, 13.56 MB

27

Dictionary of Marketing Terms (Barron's Business Guides)

Barron's Educational Series

advertising¹⁵⁰⁷

marketing⁶²²

consumer⁴⁸⁶

printing⁴⁷³

promotion³⁵²

broadcast³⁰⁰

advertisement²⁸²

postal²⁶⁹

mailing²⁶⁴

advertiser²⁶¹

advertisers²⁶⁰

consumers²⁴⁴

subscription²³³

marketers²⁰²

postal service¹⁸²

catalog¹⁷⁷

manufacturer¹⁶⁶

zip¹⁶³

merchandise¹⁵⁵

buyer¹⁵⁴

promotions¹⁴⁶

circulation¹⁴⁰

retail¹³³

advertisements¹²⁸

Year: 2000

Language: english

File: PDF, 2.77 MB

28

Marketing: An Introduction

Gary Armstrong, Philip Kotler

marketing⁴⁴³⁴

consumers¹²¹¹

advertising⁸⁹¹

consumer⁸⁵¹

brands⁷⁴⁴

pricing⁶⁷⁸

marketers⁶⁶²

prices⁶⁰³

markets⁴⁸¹

accessed⁴⁷⁸

retailers⁴³⁷

promotion³⁹³

retail³³³

buyers³³⁰

ads³²³

competitors³⁰²

salespeople²⁸⁷

accessed september²⁷⁵

billion²⁶⁶

walmart²⁴⁸

aacsb²⁴⁶

amazon²³⁶

positioning²³⁰

retailer²²⁰

designing²¹⁶

promotions¹⁴⁶

Year: 2016

Language: english

File: PDF, 99.56 MB

29

Dictionary of Marketing Terms

Barrons Educational Series, Inc.

Jane Imber, Betsy-Ann Toffler

advertising¹⁵⁰⁹

marketing⁶²³

consumer⁴⁸⁶

printing⁴⁷³

promotion³⁵²

broadcast³⁰⁰

advertisement²⁸²

postal²⁶⁹

mailing²⁶⁴

advertiser²⁶²

advertisers²⁶⁰

consumers²⁴⁴

subscription²³²

marketers²⁰²

postal service¹⁸¹

catalog¹⁷⁷

manufacturer¹⁶⁶

zip¹⁶³

merchandise¹⁵⁵

buyer¹⁵⁴

promotions¹⁴⁶

circulation¹⁴⁰

retail¹³³

advertisements¹²⁸

Year: 2008

Language: english

File: PDF, 2.49 MB

30

Principles of Marketing

Philip Kotler, Gary Armstrong

marketing⁴⁷¹⁸

consumers¹³¹⁷

consumer⁹⁷⁸

advertising⁹⁵⁵

brands⁸⁰⁴

pricing⁸⁰⁴

prices⁶⁵⁰

marketers⁶⁴¹

markets⁶⁰⁰

accessed⁵³⁵

competitors⁵⁰⁹

promotion⁴⁶⁰

retailers⁴³⁴

buyers⁴⁰⁴

retail³⁶⁸

ads³³¹

billion³¹⁷

objectives³⁰⁷

competitive³⁰³

salespeople²⁹²

buyer²⁷⁸

facebook²⁷³

sustainable²⁶⁶

designing²⁶³

positioning²⁶²

promotions¹⁴⁴

Year: 2017

Language: english

File: PDF, 30.57 MB

31

Principles of Marketing

Philip T. Kotler, Gary Armstrong

marketing⁴⁷²⁴

consumers¹³¹⁷

consumer⁹⁷⁸

advertising⁹⁵⁵

brands⁸⁰⁴

pricing⁸⁰⁴

prices⁶⁵⁰

marketers⁶⁴¹

markets⁶⁰⁰

accessed⁵³⁵

competitors⁵⁰⁹

promotion⁴⁶⁰

retailers⁴³⁴

buyers⁴⁰⁴

retail³⁶⁸

ads³³¹

billion³¹⁷

objectives³⁰⁷

competitive³⁰³

salespeople²⁹²

buyer²⁷⁸

facebook²⁷³

sustainable²⁶⁶

designing²⁶³

positioning²⁶²

promotions¹⁴⁴

Year: 2017

Language: english

File: PDF, 30.62 MB

32

Contemporary Marketing

Cengage Learning

Louis E. Boone, David L. Kurtz

marketing³⁶⁸¹

marketers¹⁰⁹⁷

consumers¹⁰⁹⁴

advertising⁹³³

consumer⁹¹⁶

pricing⁷⁹⁵

firms⁶¹⁶

prices⁵⁵¹

markets⁵²⁰

retailers⁴⁵¹

promotional⁴⁵¹

accessed⁴³³

buyers³⁶⁸

promotion³⁶⁸

retail³³⁶

objectives³¹⁸

ads²⁷⁷

competitive²⁷⁵

segmentation²⁵¹

brands²³³

purchases²³³

users²¹⁹

strategic²¹⁷

manufacturers²¹⁷

buyer²¹⁶

promotions¹⁴²

Year: 2009

Language: english

File: PDF, 42.75 MB

33

Principles of Marketing: 4th European Edition

Financial Times/ Prentice Hall

Philip Kotler, Veronica Wong, John Saunders, Gary Armstrong

marketing⁴⁰⁹⁴

consumers¹⁰⁰¹

qxd⁹⁸⁸

advertising⁹⁶⁶

consumer⁹³⁶

markets⁷⁷²

promotion⁶⁰⁵

pricing⁶⁰³

competitors⁵⁶¹

buyers⁵⁵⁸

prices⁴⁹⁵

brands⁴⁷⁴

marketers⁴⁷¹

firms³⁵⁸

competitive³³¹

retailers³¹²

objectives³¹¹

behaviour²⁹⁷

buyer²⁶⁰

positioning²⁵¹

managers²⁴⁷

salespeople²³⁸

suppliers²³⁴

organisation²³⁰

promotions¹⁴²

Year: 2004

Language: english

File: PDF, 37.45 MB

34

Principles of Marketing - Global Edition

Philip Kotler, Gary Armstrong

marketing⁴⁶³⁴

consumers¹²⁸⁷

advertising⁹⁹⁶

consumer⁸⁵⁵

pricing⁸²²

brands⁷⁴⁰

marketers⁷¹¹

prices⁶³⁹

markets⁶¹⁶

accessed⁵²⁷

competitors⁴⁸⁶

promotion⁴⁷³

retailers⁴²⁶

ads³⁹¹

buyers³⁸⁴

retail³⁵¹

accessed september³³¹

billion³²⁰

aacsb³¹⁵

facebook²⁹²

competitive²⁸⁴

salespeople²⁸¹

objectives²⁷⁷

buyer²⁷¹

designing²⁶⁹

promotions¹⁴²

Year: 2015

Language: english

File: PDF, 26.33 MB

35

Hospitality Marketing Management

Robert D. Reid, David C. Bojanic

marketing¹²⁰⁵

advertising⁷⁶⁶

hospitality⁶⁵⁷

qxd⁶¹⁵

consumers⁶⁰²

firms⁵²²

consumer⁴⁷⁴

tourism³⁰⁶

hotels²⁹⁹

objectives²⁹⁶

managers²⁶²

pricing²³⁶

hospitality and tourism²²⁷

promotion²⁰¹

restaurants²⁰¹

markets¹⁸⁷

revenue¹⁷⁷

competitive¹⁶⁶

segment¹⁶²

prices¹⁵⁶

commerce¹⁴⁵

promotions¹³⁷

segmentation¹³¹

segments¹²⁵

promotional¹²¹

Year: 2006

Language: english

File: PDF, 8.62 MB

36

Strategic Integrated Marketing Communications

marketing¹⁰⁵⁷

advertising⁸⁵⁸

imc⁷²¹

marketing communication⁵¹⁶

promotion⁴⁹⁹

brands²⁵²

strategic²⁴⁶

consumer²²⁵

direct marketing¹⁷³

integrated marketing¹⁶⁰

integrated marketing communication¹⁴⁷

promotions¹³⁵

positioning¹³⁴

objectives¹³⁰

strategic integrated¹³⁰

strategic integrated marketing¹²⁹

execution¹⁰⁰

imc planning⁹⁰

consumers⁸⁹

communication objectives⁸¹

brand equity⁷⁸

Year: 2008

Language: english

File: PDF, 5.46 MB

37

Introduction to Sport Marketing: A Practical Approach

Butterworth-Heinemann

marketing¹³⁷⁷

consumers⁷⁴⁴

sport marketing⁶⁸⁸

sponsorship⁴³³

consumer²⁶⁷

organisation²⁴¹

organisations¹⁹⁵

fans¹⁹²

objectives¹⁸⁸

sponsor¹⁵⁹

sporting¹⁴⁵

sport consumers¹⁴¹

promotion¹³⁸

promotions¹³⁴

sport organisations¹³¹

promotional¹³⁰

positioning¹²³

sport organisation¹¹⁹

marketing mix¹¹⁵

segmentation¹¹⁴

competitors¹¹³

marketing strategy¹¹¹

sport marketers¹⁰⁷

sponsors¹⁰⁵

Year: 2008

Language: english

File: PDF, 1.50 MB

38

Sales Management (Marketing Series: Practitioner)

Butterworth-Heinemann

objectives⁴⁵⁶

marketing³⁷⁷

salesperson³⁵²

promotion²⁹⁴

promotional²³⁴

salespersons²¹⁵

consumer²⁰⁴

feedback¹⁷⁷

markets¹⁷⁶

retail¹⁷⁶

outlets¹⁵⁷

distributors¹⁵⁵

merchandising¹⁵²

coverage¹³⁸

forecasting¹³⁶

checklist¹³¹

promotions¹³⁰

advertising¹¹⁵

monitoring¹¹⁴

distributor¹¹³

programmes¹¹¹

forecasts¹⁰⁷

export¹⁰⁶

wholesalers¹⁰⁵

Year: 1997

Language: english

File: PDF, 2.31 MB

39

When Ads Work: New Proof That Advertising Triggers Sales

John Philip Jones

advertising¹⁰⁴²

brands⁹⁵⁷

stas²⁸⁵

alpha²¹⁶

consumer¹⁵²

promotions¹³⁰

stas differential¹³⁰

marketing¹²³

advertising intensity¹²⁰

alpha one¹¹⁸

penetration¹⁰⁶

campaigns¹⁰²

promotional⁸⁹

beta brands⁸¹

buyers⁷⁹

alpha two⁷⁸

advertised⁷⁰

purchases⁶⁴

gamma⁶¹

consumers⁶⁰

purchasing⁵³

promotional intensity⁵³

Year: 2006

Language: english

File: PDF, 1.07 MB

40

Principles of Marketing

S C Johnson, Philip Kotler

marketing⁴²⁷⁷

consumers¹³¹⁵

advertising⁹¹¹

consumer⁸³⁶

pricing⁷⁴⁸

brands⁶⁹²

marketers⁶⁶²

markets⁶⁴³

prices⁵⁹⁰

accessed⁴⁹⁴

competitors⁴⁸⁷

retailers⁴⁸³

promotion⁴⁸³

buyers³⁹⁰

retail³⁵⁷

behaviour³²⁷

salespeople³⁰²

aacsb²⁷⁶

billion²⁷³

objectives²⁶⁸

buyer²⁶⁶

ads²⁶²

competitive²⁴⁹

firms²⁴⁴

designing²⁴¹

promotions¹³⁰

Year: 2017

Language: english

File: PDF, 56.43 MB

41

Falling Over Backwards

caste⁸¹²

castes⁶⁶³

reservations⁶⁴⁰

constitution⁴⁷⁷

supreme court³¹⁵

scc³¹⁴

reservation³¹⁰

posts²⁸⁶

judges²⁸¹

equality²⁶⁵

para²⁵¹

scheduled castes²¹⁷

census²⁰⁹

tribes¹⁸⁸

ibid¹⁷⁰

merit¹⁶⁴

constitutional¹⁵⁹

judgments¹⁵⁷

educational¹⁵³

socially¹⁴⁴

candidates¹⁴⁴

clause¹³³

promotions¹²⁵

amendment¹²⁴

Year: 2012

Language: english

File: EPUB, 1.17 MB

42

Marketing for hospitality and tourism

Baloglu, Seyhmus

marketing³⁵⁵⁰

hospitality¹⁰³⁵

tourism⁹⁹⁵

hotels⁷⁸⁷

advertising⁶¹⁰

consumers⁵³⁵

restaurants⁴⁷⁸

consumer⁴⁵¹

managers⁴²⁹

pricing³⁸³

promotion³⁸¹

objectives³⁶⁷

hospitality and tourism³⁵⁶

tourism marketing³²⁰

marketers³⁰⁹

accessed²⁹⁸

revenue²⁸²

segments²⁷⁰

prices²⁶¹

brands²⁴⁴

competitors²⁴⁰

tourist²²⁵

resort²¹⁷

resorts²⁰⁹

promotions¹²⁵

Year: 2016

Language: english

File: PDF, 23.59 MB

43

Marketing to Moviegoers: A Handbook of Strategies and Tactics, Third Edition

Southern Illinois University Press

Mr. Robert Marich

films¹¹⁹⁰

marketing⁵⁶³

advertising⁵¹⁵

theaters⁴⁰⁹

distributors³¹²

theatrical³⁰²

studio²⁷⁴

ads²⁶⁷

studios²⁶⁴

disney²³⁴

hollywood²²⁴

theater²⁰⁷

audiences¹⁸⁶

consumer¹⁸⁴

moviegoers¹⁸⁴

cinema¹⁸³

trailer¹⁶⁷

publicity¹⁶⁴

paramount¹⁶⁴

trailers¹⁶⁰

warner bros¹⁵⁵

distributor¹⁵³

fox¹⁴⁸

major studios¹⁴⁶

screenings¹⁴⁴

promotions¹²¹

Year: 2013

Language: english

File: PDF, 3.20 MB

44

Surveillance Technologies and Early Warning Systems: Data Mining Applications for Risk Detection

Ali Serhan Koyuncugil

data mining⁹²⁵

doi⁶²⁴

fraud⁶¹¹

smes⁴⁸⁷

detection⁴⁵⁴

poverty²⁴⁹

statistical²⁴³

firms²²⁹

bankruptcy²²³

prediction²¹⁹

classification²⁰⁸

surveillance¹⁹⁶

neural¹⁷⁴

marketing¹⁶⁰

fuzzy¹⁵⁶

regression¹⁵⁴

indicators¹⁵⁴

statistics¹⁴⁸

fraud detection¹⁴⁸

retrieved¹⁴³

networks¹²⁸

finance¹²⁵

enterprises¹¹⁹

promotions¹¹⁸

assets¹¹⁷

Year: 2010

Language: english

File: PDF, 9.98 MB

45

Marketing Your Business: A Guide to Developing a Strategic Marketing Plan

Robert E Stevens, David L Loudon, Ronald A Nykiel

marketing⁷⁷⁷

advertising²⁷¹

promotion¹⁵⁹

marketing your business¹³³

promotions¹¹⁶

consumer¹⁰⁵

positioning¹⁰³

competitive⁹⁶

strategic⁹⁵

marketing plan⁹¹

objectives⁸⁸

merchandising⁷²

strategic marketing⁷⁰

competitors⁶¹

strategic marketing plan⁴⁹

associations⁴⁸

selecting⁴⁵

Year: 2003

Language: english

File: PDF, 3.37 MB

46

Brand Management: Planning and Control

Macmillan Education UK

J. R. Bureau (auth.)

marketing⁶⁹⁶

consumer³⁰³

organisation³⁰²

advertising²⁷¹

promotional¹⁹⁷

operational¹⁷¹

planner¹⁴³

promotions¹¹⁵

forecast¹¹⁴

expenditure¹¹²

objectives¹⁰¹

promotion⁹⁵

manufacturer⁸⁷

manufacturing⁸⁷

marketing planner⁸⁰

programme⁷⁴

organisations⁷⁴

marketing plan⁷³

operational planning⁶⁰

execution and control⁵⁸

operational execution⁵⁶

Year: 1981

Language: english

File: PDF, 19.52 MB

47

Encyclopedia of Career Development

Sage Publications, Inc

Jeffrey H. Greenhaus, Dr. Gerard A. Callanan

organizational¹⁵³⁰

careers¹³³⁰

occupational¹⁰⁹⁰

vocational⁹²²

employee⁸⁹²

counseling⁵⁸²

discrimination⁵⁷⁸

occupations⁵⁴⁷

outcomes⁵²⁰

employers⁵⁰⁶

psychology⁴⁹⁴

behaviors⁴⁸⁸

workplace⁴⁶⁸

gender⁴²⁵

cognitive⁴⁰⁴

exploration³⁸⁹

employer³⁷⁸

retirement³⁶¹

leadership³⁵⁹

mentoring³⁵⁶

managers³⁴⁹

workforce³¹⁵

readings and references³¹¹

researchers³¹⁰

inventory³⁰⁹

promotions¹¹⁵

Year: 2006

Language: english

File: PDF, 10.81 MB

48

Marketing: An Introduction

Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz

marketing⁴⁵³⁴

consumers¹²²⁸

advertising⁸⁵⁷

consumer⁷⁶⁸

marketers⁷²⁸

brands⁶⁰¹

pricing⁵⁸³

prices⁴⁵⁸

markets⁴²¹

retailers⁴²¹

canadian³⁹⁷

promotion³⁹¹

marketing strategy³⁴³

retail³²⁶

ads³¹³

buyers²⁸⁶

competitors²⁸⁰

salespeople²⁸⁰

facebook²⁷¹

boston pizza²⁶⁶

marketing mix²⁵⁹

positioning²⁵⁹

designing²⁴⁰

accessed²³⁴

promotions¹¹⁴

Year: 2017

Language: english

File: PDF, 24.88 MB

49

Sports Marketing: A Strategic Perspective

Matthew D. Shank, Mark R. Lyberger

marketing¹⁹⁴⁰

consumers⁷⁸⁷

sports marketing⁷⁸¹

sponsorship⁶⁷¹

fans⁶⁴⁶

strategic⁴⁸⁰

league⁴⁵⁹

marketers⁴¹⁴

sporting⁴⁰⁰

consumer³⁷⁵

advertising³⁶⁶

athletes³⁵⁶

promotion³⁴⁰

objectives³¹⁸

sports marketers²⁹⁷

baseball²⁸⁷

stadium²⁸⁴

nba²⁸¹

nfl²⁷⁴

strategic sports²⁵³

golf²⁴³

participation²³¹

pricing²³⁰

promotional²²⁹

strategic sports marketing²²²

promotions¹¹¹

Year: 2014

Language: english

File: PDF, 9.21 MB

50

Marketing. Test Bank

Lamb C., Jr., Hair J., Jr., McDaniel C., Faria A.

obj³³⁵⁰

ans³³⁵⁰

ref³³⁵⁰

pts³³⁵⁰

dif³³⁵⁰

blm²⁵¹²

application blm¹³⁵⁶

marketing¹³¹⁹

order ref¹²⁸²

nelson education⁹³⁵

nelson education limited⁹³²

definition ref⁷²⁹

comprehension⁷¹²

advertising⁵⁸³

remember dif⁵⁷¹

pricing⁵⁶⁸

comprehension blm⁴⁹⁰

consumers⁴⁸⁰

consumer⁴⁶²

application ref⁴⁴⁷

promotion³⁸²

limited ref³⁴⁵

prices²¹⁸

promotional²¹³

segmentation²⁰⁷

promotions¹¹⁰

Language: english

File: PDF, 6.13 MB