Main Paul Rand: A Designer s Art

Paul Rand: A Designer s Art

The single greatest book on Graphic Design ever written. This is not a tutorial or a how to, but a why. Why things work, why they dont, and why it is important to know about its history. Learn the importance of this medium, its impact on industry, and its place in the arts. Paul Rand was one of the worlds leading graphic designers. Honored by prestigious awards from many professional and academic groups, he was the first recipient of the Florence Prize for Visual Communication in 1987.
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