Main Advertising and the Mind of the Consumer

Advertising and the Mind of the Consumer

Advertising is an established and ever-present force and yet just how it works continues to be something of a mystery. From an industry insider, this fully-updated guide unveils the secrets of leading a successful campaign over a wide range of media, including the web. Drawing on many well-known international ads as examples, it reveals the workings of the mind of the consumer and explains the reasons for the successes and failures of various advertising campaigns. More than just a how-to book of tricks, this is a look at the psychological and logistical factors that make advertisements work that is ideal for advertising agents, marketers, and students of advertising and consumer behavior.
Year:
2009
Edition:
Third edition
Publisher:
Allen & Unwin
Language:
english
Pages:
379
ISBN 10:
1741755999
ISBN 13:
9781741755992
File:
PDF, 1.47 MB
Download (pdf, 1.47 MB)

You may be interested in Powered by Rec2Me

 

Most frequently terms

 
 
You can write a book review and share your experiences. Other readers will always be interested in your opinion of the books you've read. Whether you've loved the book or not, if you give your honest and detailed thoughts then people will find new books that are right for them.